Brand Tutor Building brands through content, design, systems & strategy.

I build content
ecosystems that turn
brands into conversations,
communities, and
measurable growth.

Content Pillars Storytelling Systems Workflow Architecture Authority Positioning

I help brands show up with clarity, consistency, and impact across every platform and every touchpoint.

Short-form content that connects, educates, and converts.

Johanna Novoa Brand Tutor hero banner
🔥 Viral · Lifestyle · Influencer
Zero paid spend
Amanda Demanda
1.2M
views · viral
@strtsmrtz
23.8K
views · organic
@brittanybrave
15K
views · Serena
@johannafit23
12K+
50.5K followers
@i_candyinc
9,560
Boat Show
📚 Educational · Podcast · Brand Authority
Trust-building content
@mujeressintabu_
Podcast
bilingual content
@dasa.law
4,685
views · legal education
@thebondmia
3,163
views · podcast
@gallardolawfirm
Legal
45K followers · 1,898 posts
What I Do

Marketing support across strategy, design, systems, and execution.

01

Content Strategy

Content pillars, messaging direction, storytelling angles, and platform planning that give brands a clear voice.

02

Brand Design

Visual systems, Canva templates, campaign graphics, flyers, pitch assets, and branded collateral.

03

Marketing Systems

Workflow organization, content calendars, approval processes, task boards, and repeatable operating systems.

04

Social Media Management

Reels, carousels, captions, scheduling support, content repurposing, and audience-building direction.

05

Campaign Execution

Integrated campaign assets, landing page support, email/SMS copy, launch planning, and performance refinement.

View Live Resume

How I Think & Build

Content should not depend on chaos.

1. Strategy
Audience Research

Audit, research & insights to uncover opportunities

2. Content Pillars
Content Pillars

Define core pillars that position the brand as authority

3. Production
Batch & Create

Create & organize content systems that scale

4. Distribution
Publish & Schedule

Right channels, right times, consistent

5. Community
Engage & Grow

Nurture audience into a loyal community

6. Optimization
Analyze & Refine

Data-driven iteration for consistent growth and ROI

✦  I turn one content day into weeks of strategic content that builds authority and drives results.
Multimedia · Brand · Digital Strategy

Multimedia, Brand
& Digital Strategy

Beyond content strategy — I build the assets, systems, and communication ecosystems behind the brand. These projects show visual direction, editorial thinking, sales collateral, regulated-industry messaging, and brand execution across print and digital touchpoints.

Coral Gables Magazine editorial and PR portfolio collage
Editorial · PR · Publication Design

Coral Gables
Magazine

  • Editorial planning and multi-issue coordination
  • PR and executive visibility initiatives
  • Page layout direction and storytelling support
  • Print and digital publication coordination
  • Sales, marketing, and production workflow support

Supported publication workflows across editorial, design, communications, and audience engagement.

Gorilla Fingerprinting Solutions design and marketing collateral collage
Brand Systems · Print Design · Growth Marketing

Gorilla
Fingerprinting

  • Marketing collateral, flyers, and service sheets
  • Website and mobile touchpoint direction
  • Sales enablement materials for B2B outreach
  • Pricing sheets, forms, and conversion-focused assets
  • Messaging for compliance-sensitive service buyers

Built trust-driven creative assets for a regulated service business.

DASA Law brand identity, content systems, and legal marketing collage
Brand Identity · Content Systems · Legal Marketing

DASA
Law

  • Brand guidelines and visual identity development
  • Educational legal content and attorney positioning
  • Social content systems and campaign assets
  • Print collateral, flyers, and service communication tools
  • Compliance-aware messaging for high-trust legal services

Unified content, branding, and communications into a scalable marketing system.

◉ monday.com Content Workflow
ContentStatusPlatformDate
Reel — Legal Tips
Approved
Instagram
May 12
Carousel — FAQ
In Review
Instagram
May 14
Reel — Case Results
Approved
TikTok
May 15
Podcast Clip
Editing
YouTube
May 18
Reel — Awareness
Approved
Instagram
May 20
Content Pillars
Educate
Inspire
Engage
Promote
Community

BEHIND THE SCENES

Strategy only works when execution has structure.

Content pillars that guide every piece of content
Monday.com workflows + approval systems
Creator partnerships & influencer coordination
Short-form strategy & repurposing systems
AI tools that speed up creation, not quality
Cross-functional collaboration & organization
Reporting that drives smarter decisions
Tools I Work In

A practical stack for strategy, content production, website updates, automation, analytics, and distribution.

Strategy & Systems

  • Monday.com
  • Smartsheet
  • Go High Level
  • ManyChat
  • CRM Workflows
  • Google Analytics

Website & CMS

  • WordPress
  • Squarespace
  • Wix
  • IONOS
  • Netlify

Design & Creative

  • Canva
  • Adobe Creative Suite
  • CapCut
  • Figma

Content & Social

  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • Meta Business Suite
  • Metricool

Operations & Collaboration

  • Google Workspace
  • Microsoft Office
  • Notion
  • Slack
  • Zoom
Johanna Novoa
About Me

Hi, I'm Johanna.

I help brands turn ideas into organized marketing systems through content, design, strategy, and execution—transforming scattered ideas into marketing that connects, converts, and grows.

Content Systems Audience Strategy Monday.com Creator Partnerships AI + Automation Short Form

Let’s build something organized, beautiful, and effective.

Need marketing that looks polished, communicates clearly, and actually moves people toward action? Let’s connect.

Email Me View Live Resume
Miramar, Florida